What Is Keyword Mapping

I start my work on a new niche site with some keyword research. Once I have a list of terms, it’s time to start “keyword mapping“. It’s a powerful strategy that will make SEO (search engine optimization) that much easier.

I like to think of keywords in three different categories. I’ll introduce you to each below and show you where on my site I use them.

Short Tail Or Main Keywords: These are the big terms for your niche. These keywords get a lot of traffic but they are also very hard to rank for. “Potty Training” is an example of a main keyword. When you build your site you want to optimize your home page for this keyword. It will take a while to get it to rank in the search engines, but once it does, it’ll be well worth the time and effort.

Other Main Keywords That Are A Little Less Competitive: These are related broad terms that still get a lot of traffic. It’ll take some time to rank for these as well, but it won’t be quite as hard as the main keyword. Examples here would be “potty training tips”, “potty training articles” etc. You are looking for terms that are broad enough to work well as categories for your site.

Long Tail Keywords: This is where most of your focus will be and honestly, where most of your search engine traffic will come from. You’re looking for phrases that have three or more words in them that are relatively easy to rank for. These are the keywords you will use to optimize your individual blog posts or articles.

Once you have your list of keywords, sort them into these three categories. You want only one or two terms for your main keywords, seven to ten for the second category and the rest will fall into the third category. Having 20 to 30 keywords to work with there is a great start.

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